Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3A526F
RGB
58, 82, 111
HSL
213, 31%, 33%
HSB
213, 48%, 44%
CMYK
48, 26, 0, 56
LAB
34, -3, -20
LCH
34, 20, 262
OKLCH
0.43, 0.06, 254
XYZ
8, 8, 16
LUV
34, -11, -26
HWB
213, 23%, 56%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.