Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3A5E7F
RGB
58, 94, 127
HSL
209, 37%, 36%
HSB
209, 54%, 50%
CMYK
54, 26, 0, 50
LAB
38, -6, -23
LCH
38, 24, 256
OKLCH
0.47, 0.07, 247
XYZ
10, 10, 22
LUV
38, -16, -31
HWB
209, 23%, 50%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.