Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3A6473
RGB
58, 100, 115
HSL
196, 33%, 34%
HSB
196, 50%, 45%
CMYK
50, 13, 0, 55
LAB
40, -12, -13
LCH
40, 18, 228
OKLCH
0.48, 0.05, 223
XYZ
9, 11, 18
LUV
40, -18, -16
HWB
196, 23%, 55%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.