Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3A76AA
RGB
58, 118, 170
HSL
208, 49%, 45%
HSB
208, 66%, 67%
CMYK
66, 31, 0, 33
LAB
47, -7, -34
LCH
47, 35, 258
OKLCH
0.55, 0.10, 247
XYZ
15, 17, 40
LUV
47, -24, -49
HWB
208, 23%, 33%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.