Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3A7BC3
RGB
58, 123, 195
HSL
212, 54%, 50%
HSB
212, 70%, 76%
CMYK
70, 37, 0, 24
LAB
50, -3, -44
LCH
50, 45, 266
OKLCH
0.58, 0.13, 253
XYZ
19, 19, 54
LUV
50, -25, -66
HWB
212, 23%, 24%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.