Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3A91C0
RGB
58, 145, 192
HSL
201, 54%, 49%
HSB
201, 70%, 75%
CMYK
70, 24, 0, 25
LAB
57, -15, -33
LCH
57, 36, 245
OKLCH
0.62, 0.11, 236
XYZ
21, 25, 54
LUV
57, -32, -48
HWB
201, 23%, 25%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.