Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3A97DA
RGB
58, 151, 218
HSL
205, 68%, 54%
HSB
205, 73%, 85%
CMYK
73, 31, 0, 15
LAB
59, -11, -43
LCH
59, 44, 256
OKLCH
0.65, 0.13, 244
XYZ
25, 28, 70
LUV
59, -33, -65
HWB
205, 23%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.