Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
3B197E
RGB
59, 25, 126
HSL
260, 67%, 30%
HSB
260, 80%, 49%
CMYK
53, 80, 0, 51
LAB
20, 35, -52
LCH
20, 63, 304
OKLCH
0.33, 0.16, 291
XYZ
6, 3, 20
LUV
20, 3, -56
HWB
260, 10%, 51%
Pantone
2685 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.