Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3B6076
RGB
59, 96, 118
HSL
202, 33%, 35%
HSB
202, 50%, 46%
CMYK
50, 19, 0, 54
LAB
39, -9, -17
LCH
39, 19, 243
OKLCH
0.47, 0.06, 236
XYZ
9, 11, 19
LUV
39, -17, -22
HWB
202, 23%, 54%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.