Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3B686F
RGB
59, 104, 111
HSL
188, 31%, 33%
HSB
188, 47%, 44%
CMYK
47, 6, 0, 56
LAB
41, -15, -9
LCH
41, 17, 212
OKLCH
0.49, 0.05, 208
XYZ
10, 12, 17
LUV
41, -20, -10
HWB
188, 23%, 56%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.