Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3B83AB
RGB
59, 131, 171
HSL
201, 49%, 45%
HSB
201, 65%, 67%
CMYK
65, 23, 0, 33
LAB
52, -14, -28
LCH
52, 32, 245
OKLCH
0.58, 0.09, 236
XYZ
17, 20, 41
LUV
52, -28, -40
HWB
201, 23%, 33%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.