Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3B85D2
RGB
59, 133, 210
HSL
211, 63%, 53%
HSB
211, 72%, 82%
CMYK
72, 37, 0, 18
LAB
54, -4, -47
LCH
54, 47, 266
OKLCH
0.61, 0.14, 252
XYZ
22, 22, 64
LUV
54, -27, -71
HWB
211, 23%, 18%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.