Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3B95DC
RGB
59, 149, 220
HSL
206, 70%, 55%
HSB
206, 73%, 86%
CMYK
73, 32, 0, 14
LAB
59, -9, -45
LCH
59, 46, 258
OKLCH
0.65, 0.14, 246
XYZ
25, 28, 72
LUV
59, -32, -68
HWB
206, 23%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.