Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3BA2ED
RGB
59, 162, 237
HSL
205, 83%, 58%
HSB
205, 75%, 93%
CMYK
75, 32, 0, 7
LAB
63, -11, -47
LCH
63, 48, 257
OKLCH
0.69, 0.14, 245
XYZ
30, 33, 85
LUV
63, -36, -72
HWB
205, 23%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.