Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3BA2FD
RGB
59, 162, 253
HSL
208, 98%, 61%
HSB
208, 77%, 99%
CMYK
77, 36, 0, 1
LAB
64, -7, -55
LCH
64, 55, 263
OKLCH
0.70, 0.16, 249
XYZ
32, 34, 98
LUV
64, -35, -86
HWB
208, 23%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.