Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3BA4DA
RGB
59, 164, 218
HSL
200, 68%, 54%
HSB
200, 73%, 85%
CMYK
73, 25, 0, 15
LAB
63, -17, -37
LCH
63, 41, 245
OKLCH
0.68, 0.12, 235
XYZ
28, 33, 71
LUV
63, -38, -55
HWB
200, 23%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.