Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3BAAE3
RGB
59, 170, 227
HSL
200, 75%, 56%
HSB
200, 74%, 89%
CMYK
74, 25, 0, 11
LAB
65, -18, -38
LCH
65, 42, 245
OKLCH
0.70, 0.13, 236
XYZ
30, 35, 78
LUV
65, -39, -58
HWB
200, 23%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.