Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3BB2EE
RGB
59, 178, 238
HSL
200, 84%, 58%
HSB
200, 75%, 93%
CMYK
75, 25, 0, 7
LAB
68, -19, -40
LCH
68, 44, 245
OKLCH
0.72, 0.13, 235
XYZ
33, 39, 87
LUV
68, -41, -61
HWB
200, 23%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.