Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3BB4E5
RGB
59, 180, 229
HSL
197, 77%, 56%
HSB
197, 74%, 90%
CMYK
74, 21, 0, 10
LAB
68, -22, -35
LCH
68, 41, 238
OKLCH
0.72, 0.13, 230
XYZ
32, 39, 80
LUV
68, -43, -52
HWB
197, 23%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.