Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3C4E64
RGB
60, 78, 100
HSL
213, 25%, 31%
HSB
213, 40%, 39%
CMYK
40, 22, 0, 61
LAB
32, -3, -15
LCH
32, 16, 261
OKLCH
0.42, 0.04, 254
XYZ
7, 7, 13
LUV
32, -9, -19
HWB
213, 24%, 61%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.