Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3C77AA
RGB
60, 119, 170
HSL
208, 48%, 45%
HSB
208, 65%, 67%
CMYK
65, 30, 0, 33
LAB
48, -7, -34
LCH
48, 34, 258
OKLCH
0.55, 0.10, 247
XYZ
16, 17, 40
LUV
48, -24, -48
HWB
208, 24%, 33%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.