Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3C8ABE
RGB
60, 138, 190
HSL
204, 52%, 49%
HSB
204, 68%, 75%
CMYK
68, 27, 0, 25
LAB
54, -12, -35
LCH
54, 37, 251
OKLCH
0.61, 0.11, 241
XYZ
20, 23, 52
LUV
54, -30, -51
HWB
204, 24%, 25%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.