Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3C8DCA
RGB
60, 141, 202
HSL
206, 57%, 51%
HSB
206, 70%, 79%
CMYK
70, 30, 0, 21
LAB
56, -10, -39
LCH
56, 41, 256
OKLCH
0.62, 0.12, 244
XYZ
22, 24, 59
LUV
56, -30, -59
HWB
206, 24%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.