Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3CAAF6
RGB
60, 170, 246
HSL
205, 91%, 60%
HSB
205, 76%, 96%
CMYK
76, 31, 0, 4
LAB
66, -13, -48
LCH
66, 49, 255
OKLCH
0.71, 0.15, 243
XYZ
33, 36, 92
LUV
66, -38, -74
HWB
205, 24%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.