Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D4E69
RGB
61, 78, 105
HSL
217, 27%, 33%
HSB
217, 42%, 41%
CMYK
42, 26, 0, 59
LAB
33, -1, -18
LCH
33, 18, 267
OKLCH
0.42, 0.05, 259
XYZ
7, 7, 14
LUV
33, -9, -23
HWB
217, 24%, 59%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.