Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D5366
RGB
61, 83, 102
HSL
208, 25%, 32%
HSB
208, 40%, 40%
CMYK
40, 19, 0, 60
LAB
34, -5, -14
LCH
34, 15, 252
OKLCH
0.43, 0.04, 245
XYZ
7, 8, 14
LUV
34, -11, -17
HWB
208, 24%, 60%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.