Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D5E8D
RGB
61, 94, 141
HSL
215, 40%, 40%
HSB
215, 57%, 55%
CMYK
57, 33, 0, 45
LAB
39, -1, -30
LCH
39, 30, 268
OKLCH
0.48, 0.09, 257
XYZ
11, 11, 27
LUV
39, -15, -42
HWB
215, 24%, 45%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.