Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D64A2
RGB
61, 100, 162
HSL
217, 45%, 44%
HSB
217, 62%, 64%
CMYK
62, 38, 0, 36
LAB
42, 1, -38
LCH
42, 38, 272
OKLCH
0.50, 0.11, 259
XYZ
13, 13, 36
LUV
42, -17, -55
HWB
217, 24%, 36%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.