Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D66A0
RGB
61, 102, 160
HSL
215, 45%, 43%
HSB
215, 62%, 63%
CMYK
62, 36, 0, 37
LAB
42, 0, -36
LCH
42, 36, 269
OKLCH
0.51, 0.10, 257
XYZ
13, 13, 35
LUV
42, -18, -52
HWB
215, 24%, 37%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.