Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D6DB2
RGB
61, 109, 178
HSL
215, 49%, 47%
HSB
215, 66%, 70%
CMYK
66, 39, 0, 30
LAB
45, 1, -42
LCH
45, 42, 271
OKLCH
0.53, 0.12, 258
XYZ
15, 15, 44
LUV
45, -20, -62
HWB
215, 24%, 30%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.