Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D72AE
RGB
61, 114, 174
HSL
212, 48%, 46%
HSB
212, 65%, 68%
CMYK
65, 34, 0, 32
LAB
47, -3, -38
LCH
47, 38, 265
OKLCH
0.54, 0.11, 253
XYZ
16, 16, 42
LUV
47, -21, -55
HWB
212, 24%, 32%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.