Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D747F
RGB
61, 116, 127
HSL
190, 35%, 37%
HSB
190, 52%, 50%
CMYK
52, 9, 0, 50
LAB
45, -17, -12
LCH
45, 20, 216
OKLCH
0.53, 0.06, 212
XYZ
12, 15, 22
LUV
45, -24, -14
HWB
190, 24%, 50%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.