Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D83AA
RGB
61, 131, 170
HSL
201, 47%, 45%
HSB
201, 64%, 67%
CMYK
64, 23, 0, 33
LAB
52, -13, -28
LCH
52, 31, 244
OKLCH
0.58, 0.09, 236
XYZ
17, 20, 41
LUV
52, -28, -39
HWB
201, 24%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.