Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D86CD
RGB
61, 134, 205
HSL
210, 59%, 52%
HSB
210, 70%, 80%
CMYK
70, 35, 0, 20
LAB
54, -5, -44
LCH
54, 44, 263
OKLCH
0.61, 0.13, 250
XYZ
21, 22, 61
LUV
54, -27, -66
HWB
210, 24%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.