Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D93DA
RGB
61, 147, 218
HSL
207, 68%, 55%
HSB
207, 72%, 85%
CMYK
72, 33, 0, 15
LAB
58, -9, -45
LCH
58, 45, 259
OKLCH
0.64, 0.13, 247
XYZ
25, 27, 70
LUV
58, -31, -68
HWB
207, 24%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.