Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D98DF
RGB
61, 152, 223
HSL
206, 72%, 56%
HSB
206, 73%, 87%
CMYK
73, 32, 0, 13
LAB
60, -10, -45
LCH
60, 46, 258
OKLCH
0.66, 0.14, 246
XYZ
26, 29, 74
LUV
60, -33, -68
HWB
206, 24%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.