Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D99CB
RGB
61, 153, 203
HSL
201, 58%, 52%
HSB
201, 70%, 80%
CMYK
70, 25, 0, 20
LAB
59, -16, -34
LCH
59, 38, 245
OKLCH
0.65, 0.11, 236
XYZ
24, 28, 61
LUV
59, -34, -51
HWB
201, 24%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.