Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3DA0ED
RGB
61, 160, 237
HSL
206, 83%, 58%
HSB
206, 74%, 93%
CMYK
74, 32, 0, 7
LAB
63, -10, -48
LCH
63, 49, 258
OKLCH
0.68, 0.15, 246
XYZ
30, 32, 85
LUV
63, -35, -74
HWB
206, 24%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.