Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
3E1307
RGB
62, 19, 7
HSL
13, 80%, 14%
HSB
13, 89%, 24%
CMYK
0, 69, 89, 76
LAB
13, 21, 17
LCH
13, 27, 39
OKLCH
0.25, 0.07, 36
XYZ
2, 2, 0
LUV
13, 25, 9
HWB
13, 3%, 76%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.