Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3E6B71
RGB
62, 107, 113
HSL
187, 29%, 34%
HSB
187, 45%, 44%
CMYK
45, 5, 0, 56
LAB
42, -15, -9
LCH
42, 17, 210
OKLCH
0.50, 0.05, 207
XYZ
10, 13, 18
LUV
42, -20, -9
HWB
187, 24%, 56%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.