Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3E7DB4
RGB
62, 125, 180
HSL
208, 49%, 47%
HSB
208, 66%, 71%
CMYK
66, 31, 0, 29
LAB
50, -7, -36
LCH
50, 36, 258
OKLCH
0.57, 0.11, 247
XYZ
18, 19, 46
LUV
50, -25, -52
HWB
208, 24%, 29%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.