Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3E7EA5
RGB
62, 126, 165
HSL
203, 45%, 45%
HSB
203, 62%, 65%
CMYK
62, 24, 0, 35
LAB
50, -12, -28
LCH
50, 30, 247
OKLCH
0.57, 0.09, 238
XYZ
16, 19, 38
LUV
50, -26, -39
HWB
203, 24%, 35%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.