Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3E80DF
RGB
62, 128, 223
HSL
215, 72%, 56%
HSB
215, 72%, 87%
CMYK
72, 43, 0, 13
LAB
53, 3, -56
LCH
53, 56, 273
OKLCH
0.60, 0.16, 258
XYZ
23, 22, 73
LUV
53, -25, -85
HWB
215, 24%, 13%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.