Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3E89AF
RGB
62, 137, 175
HSL
200, 48%, 46%
HSB
200, 65%, 69%
CMYK
65, 22, 0, 31
LAB
54, -15, -28
LCH
54, 31, 241
OKLCH
0.60, 0.09, 233
XYZ
19, 22, 44
LUV
54, -30, -39
HWB
200, 24%, 31%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.