Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3E89F2
RGB
62, 137, 242
HSL
215, 87%, 60%
HSB
215, 74%, 95%
CMYK
74, 43, 0, 5
LAB
56, 4, -61
LCH
56, 61, 274
OKLCH
0.64, 0.17, 258
XYZ
27, 25, 87
LUV
56, -27, -94
HWB
215, 24%, 5%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.