Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3EA5DF
RGB
62, 165, 223
HSL
202, 72%, 56%
HSB
202, 72%, 87%
CMYK
72, 26, 0, 13
LAB
64, -16, -39
LCH
64, 42, 247
OKLCH
0.69, 0.13, 238
XYZ
29, 33, 75
LUV
64, -37, -58
HWB
202, 24%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.