Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
3F0101
RGB
63, 1, 1
HSL
0, 97%, 13%
HSB
0, 98%, 25%
CMYK
0, 98, 98, 75
LAB
10, 29, 16
LCH
10, 33, 28
OKLCH
0.23, 0.09, 29
XYZ
2, 1, 0
LUV
10, 32, 7
HWB
0, 0%, 75%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.