Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
3F0302
RGB
63, 3, 2
HSL
1, 94%, 13%
HSB
1, 97%, 25%
CMYK
0, 95, 97, 75
LAB
10, 28, 16
LCH
10, 32, 29
OKLCH
0.24, 0.09, 29
XYZ
2, 1, 0
LUV
10, 31, 7
HWB
1, 1%, 75%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.