Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3F6069
RGB
63, 96, 105
HSL
193, 25%, 33%
HSB
193, 40%, 41%
CMYK
40, 9, 0, 59
LAB
38, -11, -9
LCH
38, 14, 221
OKLCH
0.47, 0.04, 217
XYZ
9, 10, 15
LUV
38, -15, -11
HWB
193, 25%, 59%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.