Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
486972
RGB
72, 105, 114
HSL
193, 23%, 36%
HSB
193, 37%, 45%
CMYK
37, 8, 0, 55
LAB
42, -11, -9
LCH
42, 14, 221
OKLCH
0.50, 0.04, 217
XYZ
11, 13, 18
LUV
42, -16, -11
HWB
193, 28%, 55%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.